
Brand Activations
An immersive in-store experience for Gucci, where fashion, live performance, and luxury retail converged within the brand's iconic boutique environment. Featuring a curated trio of saxophone, violin, and cello, Beck brought the Gucci world to life through elevated entertainment and memorable guest engagement at Gucci Pacific Fair.
Client
Gucci
Venue
Gucci Pacific Fair Shopping Centre, QLD
Location
Melbourne
Year
2024
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