BECK
Gucci in-store event hero image

Brand activations

Gucci in-store event

A layered in-store experience for Gucci, where fashion, live performance, and luxury retail converged within the brand's iconic boutique environment. Featuring a curated trio of saxophone, violin, and cello, Beck brought the Gucci world to life through considered entertainment and memorable guest engagement at Gucci Pacific Fair.

Client

Gucci

Venue

Gucci Pacific Fair Shopping Centre, QLD

Location

Melbourne

Year

2024

Tags

luxuryfashionin-storebrand activation